Who is Shahroo?
Shahroo Izadi is the best-selling author of The Kindness Method and The Last Diet.
Her approach to habit-change is inspired by her experience of working across the UK addiction treatment sector.
She learned there that the evidence-based psychological programs proving most effective in treating addictions do not simply focus on how to change one habit. Instead, they more broadly equip individuals with a diverse range of simple, non-judgemental personal development tools for navigating everyday life and thriving day to day. They empower people to create entire lifestyles to accommodate their healthier habits. They help to build the fundamental self-compassion, self-belief and self-awareness required to make lasting and meaningful changes independently.
Shahroo’s mission quickly became to equip the general population with variations on the harmless, evidence-based tools and approaches that she had witnessed transforming the lives of people who had lost faith in their ability to change for good (herself included).
She began to simplify and combine the most effective, realistic and compassion-based elements of her learnings into a practical toolkit of written exercises and simple advice; constantly adapting and updating her offering based on new observations of what really worked for a vast range of different people facing a range of personal and professional challenges.
Her approach quickly attracted widespread press interest from BBC, Forbes, The Times and many others.
Shahroo's simple toolkits for habit-change evolved into two bestselling books, game-changing podcast appearances, sell-out coaching courses, Guardian Masterclasses, a waiting list for private sessions (provided in response to ongoing demand) and sell-out workshops at global wellbeing events; as well as requests for keynotes and bespoke programs designed for organisations including Facebook, Amazon and Google.
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